Bite-sized, never shallow
Short doesn't mean less. Every episode is built to land.
Our story
We make stories you
can't stop watching.
Halla Drama is built on one belief: a great story shouldn't need an hour of your night. It needs one episode - and a reason to swipe again.
The mission
Drama, reinvented for the way you actually watch.
We grew up on telenovelas and late-night cliffhangers - and we saw that nobody had time for them anymore. So we rebuilt the format from the thumb up: vertical, one minute, impossible to put down.
Today, creators around the world film original series for Halla, and millions of viewers binge them an episode at a time - on the train, in the queue, between meetings.
65
Original series
4k+
One-minute episodes
1k+
Daily swipes
EN + AR
Languages
What we believe
Creators first
Real budgets, real ownership, real careers for the people who make the drama.
Global from day one
Native languages, local stories, one app for the whole world.
Built with partners
Halla Drama works with creators, studios, and technical partners to deliver the current viewing experience.
Want to create with us?
We're always looking for writers, directors, engineers, and obsessive storytellers.